http://www.TryAffilorama.com What ppc conversion tracking is & how to use free conversion tracking software, tools and code to make more money. How to set up MSN, Yahoo and Google conversion tracking.
Conversion tracking is the process of placing a small piece of code in your ad, landing page or thank you page to record the movements of your visitors. The recorded data can be used to find out what aspects of your advertising and website design are working and what ones aren’t. Tracking allows you to test multiple ads, keywords, landing pages and offers and compare the results.
Why should you bother with tracking? Because simply knowing how many sales you are making isn’t enough.
If you are spending a lot of money on a particular pay-per-click campaign or you’ve spent quite a few hours setting up what you hope is a killer email blast, then it’s nothing less than basic business sense to use some sort of tracking to find out whether that time and money is paying off.
Let’s say you start promoting a learn guitar product like Jamorama. After about a month, you can see that you are making on average, 10 sales a day. If you are making a profit, that’s good. But what if you’re not? At this point, you have no idea whether that’s because your pay-per-click ads aren’t very good, whether your landing page is putting people off, or whether you are spending too much promoting the wrong keywords!
On the other hand, let’s say you are making a profit. In this case, tracking might not seem so critical — but consider how much more profit you could get if you found that, for example, your pay-per-click ad for the keyword ‘learn how to play bass guitar’ was getting twice as many conversions as your ad for the keyword ‘how to play acoustic guitar’. You could then reduce your spend on acoustic guitar ad, and increase your return on investment!
How Tracking Helps You Make More Money
- At the most basic level, tracking helps you find out your return on investment and where money is best spent.
- It helps you discover what keywords, adgroups and campaigns are most profitable.
- It allows you to test new ads and conversion pages more effectively and more quickly.
- It lets you find out how much each visitor is costing you.
- It helps you discover any leaks in your landing page or website.
Types of Tracking
There are several different methods of tracking.
If you are a Clickbank affiliate, then you can use Clickbank’s tracking codes to precisely follow a visitor’s path to purchase. By assigning a unique tracking code to different adgroups and promotions, you can exactly which ad or promotion bought you the sale.
If you use Google, Yahoo or MSN pay-per-click, then you can set up tracking to find out which keywords and adgroups are most effective.
Or, you can use a third-party tracking software, such as Xtreme Conversions, which will combine data from all affiliate networks and pay-per-click advertising to show you exactly what keywords are the most profitable.
Click here to learn about the best conversion tracking software and Google, Yahoo and MSN conversion tracking
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